Andrés serves as the Head of Digital Creative Production at Exile Content Studio, where he oversees the umbrella digital strategy, branding and creation of social-first content for Exile and its clients. He is also responsible for managing the end-to-end digital production process of brand campaigns across various media channels and communities to promote projects led by the studio, audio, music and brands.
Bayona is a digital content strategist and producer who has worked and thrived at the most sought-after and innovative media, digital and communication companies in the US and Latin America. He served as an anchor, producer, and reporter for the first News in English division at RCN Television in Colombia, and he was a consultant for publicly traded and private global companies, including General Electric, Swiss Re, SAB Miller, and Starbucks.
During his time as Digital Producer at Univision in Miami, Bayona was asked to transfer to Televisa in Mexico City where he became Head of Digital Content Marketing and Digital Production. During his tenure, he redefined the digital department, overseeing all digital and production strategies across the entertainment bracket, comprised of telenovelas, reality shows, talk shows, and non-scripted content. Bayona earned his B.A. in Communications and Journalism from Universidad de La Sabana in Colombia and holds a Master of Science in Media Management from The New School in New York.
